Jobs in Japan Apply Now

Interested Job Profile
Training Duration

Marketing, Advertising & Pr Job Market in Japan for International Citizens

  1. Language Skills: Fluency in Japanese is highly valued in the Japanese job market, especially for client-facing roles. While some multinational companies may have English-speaking positions, knowing Japanese will significantly broaden your opportunities. Improve your language skills through language courses or immersion programs to enhance your chances of success.
  2. Cultural Understanding: Familiarize yourself with Japanese business culture, etiquette, and work practices. Demonstrating cultural sensitivity and understanding can make you stand out as a candidate and improve your prospects in the job market.

  3. Networking: Building a professional network is crucial in Japan. Attend industry events, seminars, and networking functions to meet professionals in the field. Consider joining industry-specific organizations and leveraging online platforms like LinkedIn to connect with Japanese marketing, advertising, and PR professionals.

  4. Job Search Platforms: Utilize Japanese job search platforms such as Indeed Japan (, Rikunabi (, and Daijob ( to find job listings targeted at international candidates. These platforms often provide filters for language requirements and location preferences.

  5. English-Language Opportunities: Look for international companies, advertising agencies, or multinational corporations operating in Japan that have a need for English-speaking marketing, advertising, or PR professionals. These companies may offer positions where fluency in Japanese is not a strict requirement.

  6. Showcase Your Experience: Highlight your relevant experience, skills, and achievements in your resume or CV. Emphasize your ability to work in diverse and multicultural environments, your understanding of global marketing trends, and any experience working with international clients.

  7. Portfolio and Case Studies: Prepare a portfolio showcasing your past marketing, advertising, or PR projects and campaigns. Include case studies that demonstrate your ability to solve business challenges and deliver results.

  8. Professional Certifications: Consider obtaining industry-specific certifications such as Google Ads certifications, HubSpot certifications, or certifications in social media marketing. These certifications can enhance your credibility and demonstrate your expertise to potential employers.

  9. Internships and Entry-Level Positions: If you are a recent graduate or have limited experience in Japan, consider seeking internships or entry-level positions to gain practical experience and establish connections within the industry. These opportunities can be a stepping stone to more senior roles.

  10. Visa Considerations: Understand the visa requirements for working in Japan as an international citizen. Many companies may require you to have a valid work visa before considering your application. Research the visa options available to you and ensure you meet the necessary criteria.

  11. Adaptability and Flexibility: Demonstrate your ability to adapt to the Japanese work environment and be flexible in your approach. Highlight your cross-cultural communication skills, ability to work in a team, and willingness to learn and grow within the Japanese market.


Average Salary of  Job Profile of Marketing, Advertising & Pr Industry in Japan

Job Profile Average Salary (in JPY)
Marketing Manager 7,000,000
Advertising Manager 6,500,000
Public Relations Manager 6,200,000
Digital Marketing Manager 6,000,000
Market Research Analyst 5,500,000
Brand Manager 5,200,000
Social Media Manager 5,000,000
Media Planner 4,800,000
Copywriter 4,500,000
Event Coordinator 4,200,000
SEO Specialist 4,000,000
Content Marketer 3,800,000
Public Relations Specialist 3,500,000
Marketing Coordinator 3,200,000
Advertising Account Executive 3,000,000
Market Research Assistant 2,800,000
Social Media Coordinator 2,500,000
Media Assistant 2,200,000
Copywriting Assistant 2,000,000
Advertising Intern 1,500,000


Job Eligibility to Work in Marketing, Advertising & Pr Industry in Japan for International Job Applicants

  1. Valid work visa: International job applicants must have a valid work visa to work legally in Japan. The most common work visa categories for professionals in the marketing, advertising, and PR field include Specialist in Humanities/International Services (Engineer), Specialist in Humanities (Business Manager), and Specialist in Humanities (Instructor).

  2. Language proficiency: Proficiency in the Japanese language is often required for marketing, advertising, and PR positions in Japan, especially those that involve client interaction or content creation targeting the Japanese market. Strong communication skills in both written and spoken Japanese are typically expected.

  3. Education and qualifications: Employers may require a relevant educational background or professional qualifications in marketing, advertising, or public relations. A bachelor's degree or higher in a related field is often preferred. Additionally, certifications or experience in specific areas such as digital marketing or market research can enhance your prospects.

  4. Experience: While entry-level positions may be available for recent graduates, many employers prefer candidates with prior experience in the field. Gaining experience through internships, part-time jobs, or volunteer work can increase your chances of securing a job in the industry.

  5. Cultural understanding: Familiarity with Japanese business culture and practices can be advantageous. Demonstrating an understanding of the local market, consumer preferences, and cultural nuances can set you apart from other applicants.

  6. Networking and connections: Building a professional network in Japan can be beneficial for job seekers. Attend industry events, join professional organizations, and connect with professionals in the field to expand your network and increase your chances of finding job opportunities.


General Roles and Responsibilities in Marketing, Advertising & Pr Industry in Japan 

Job Profile General Roles and Responsibilities
Marketing Manager Developing marketing strategies, managing marketing campaigns, conducting market research, analyzing consumer trends, overseeing product launches, managing a marketing team, setting and achieving marketing goals, collaborating with cross-functional teams.
Advertising Manager Developing advertising campaigns, managing advertising budgets, collaborating with creative teams and agencies, conducting market research, analyzing campaign effectiveness, negotiating contracts with media outlets, monitoring industry trends, managing advertising campaigns across various channels, overseeing the execution of advertising initiatives.
Public Relations Manager Developing and implementing PR strategies, managing media relations, creating press releases and media kits, organizing events and press conferences, handling crisis communications, building relationships with key stakeholders, monitoring and managing online reputation, collaborating with internal teams and external partners, tracking PR metrics and reporting.
Digital Marketing Manager Developing and implementing digital marketing strategies, managing online advertising campaigns, optimizing website and digital content, overseeing social media marketing, analyzing digital metrics and performance, conducting market research, identifying digital trends and opportunities, managing a digital marketing team, collaborating with other departments to align digital efforts.
Market Research Analyst Conducting market research studies, collecting and analyzing data, identifying consumer trends and preferences, monitoring competitor activities, preparing research reports and presentations, utilizing statistical techniques and software, providing insights and recommendations based on research findings, collaborating with cross-functional teams.
Brand Manager Developing and managing brand strategies, conducting brand research, defining brand positioning and messaging, overseeing brand identity and guidelines, managing brand partnerships, monitoring brand performance, analyzing market trends, developing brand communication materials, collaborating with marketing and creative teams.
Social Media Manager Developing social media strategies, managing social media accounts, creating and curating content, engaging with the online community, monitoring social media trends and metrics, implementing social media advertising campaigns, managing social media influencers, responding to customer inquiries and feedback, collaborating with marketing and PR teams.
Media Planner Planning media campaigns and budgets, conducting media research, identifying target audiences, selecting appropriate media channels, negotiating and purchasing media space, analyzing media performance and effectiveness, optimizing media plans, collaborating with creative and marketing teams, building relationships with media representatives.
Copywriter Writing and editing engaging and persuasive copy, creating content for various channels (print, digital, social media), developing brand messaging and voice, conducting research and interviews, collaborating with creative and marketing teams, ensuring copy aligns with brand guidelines and objectives.
Event Coordinator Planning and organizing events and conferences, coordinating logistics, managing event budgets, coordinating with vendors and suppliers, overseeing event promotion and marketing, managing event registrations and attendee experience, ensuring smooth event execution, coordinating with internal and external stakeholders.
SEO Specialist Conducting keyword research and analysis, optimizing website content and structure for search engines, implementing on-page and off-page SEO strategies, monitoring website rankings and traffic, analyzing SEO performance and making recommendations for improvement, staying updated with SEO trends and best practices, collaborating with content and web development teams.
Content Marketer Developing content marketing strategies, creating engaging and valuable content, managing content calendars, optimizing content for SEO, conducting content audits, measuring content performance, collaborating with marketing and creative teams, staying updated with content marketing trends and best practices.
Public Relations Specialist Assisting in developing PR strategies and campaigns, writing press releases and media pitches, conducting media outreach, monitoring media coverage, managing media inquiries, organizing press events, supporting crisis communications, maintaining media relationships, tracking PR metrics, assisting in PR reporting and analysis.
Marketing Coordinator Assisting in developing and implementing marketing campaigns, coordinating marketing activities and projects, conducting market research, managing marketing materials and assets, supporting social media and content creation, assisting in campaign tracking and reporting, coordinating with internal teams and external partners.
Advertising Account Executive Managing client accounts and relationships, understanding client goals and objectives, developing advertising strategies and campaigns, coordinating with internal teams and clients, managing campaign budgets and timelines, monitoring campaign performance and providing insights to clients, ensuring client satisfaction and retention.
Market Research Assistant Assisting in market research studies, collecting and analyzing data, conducting surveys and interviews, organizing and maintaining research databases, preparing research reports and presentations, supporting research projects and initiatives, collaborating with cross-functional teams.
Social Media Coordinator Assisting in developing and implementing social media strategies, managing social media accounts, creating and scheduling content, monitoring social media trends and metrics, engaging with the online community, supporting social media advertising campaigns, responding to customer inquiries and feedback, assisting in social media reporting.
Media Assistant Supporting media planning and buying activities, conducting media research, assisting in media negotiations, monitoring media campaigns, maintaining media databases, coordinating with media representatives, assisting in media reporting and analysis, supporting media-related administrative tasks.
Copywriting Assistant Assisting in copywriting tasks, conducting research and gathering information, proofreading and editing copy, collaborating with copywriters and creative teams, ensuring adherence to brand guidelines, supporting copywriting projects and initiatives.
Advertising Intern Assisting in advertising campaigns and projects, supporting campaign coordination and execution, conducting research and analysis, assisting in preparing campaign materials, collaborating with internal teams, learning about the advertising industry and processes.

Hospitality & Tourism Jobs in Japan

General Job Eligibility to work in Marketing, Advertising & Pr in Japan 

Job Profile General Eligibility Requirements
Marketing Manager - Bachelor's degree in marketing, business, or related field
- Relevant work experience in marketing
- Strong knowledge of marketing principles and strategies
- Excellent communication and leadership skills
Advertising Manager - Bachelor's degree in advertising, marketing, or related field
- Relevant work experience in advertising
- Strong understanding of advertising principles and practices
- Creative and strategic thinking abilities
- Excellent communication and negotiation skills
Public Relations Manager - Bachelor's degree in public relations, communications, or related field
- Relevant work experience in PR
- Strong understanding of PR strategies and techniques
- Excellent written and verbal communication skills
- Relationship-building and crisis management abilities
Digital Marketing Manager - Bachelor's degree in marketing, digital marketing, or related field
- Relevant work experience in digital marketing
- Proficiency in digital marketing platforms and tools
- Strong analytical and problem-solving skills
- Knowledge of SEO, SEM, social media, and online advertising strategies
Market Research Analyst - Bachelor's degree in marketing, market research, or related field
- Proficiency in research methodologies and data analysis
- Strong analytical and critical thinking skills
- Detail-oriented and ability to interpret data
- Proficient in statistical software and tools
Brand Manager - Bachelor's degree in marketing, branding, or related field
- Relevant work experience in brand management
- Strong understanding of branding principles and practices
- Creative and strategic thinking abilities
- Excellent communication and presentation skills
Social Media Manager - Bachelor's degree in marketing, communications, or related field
- Relevant work experience in social media management
- Proficiency in social media platforms and analytics tools
- Excellent knowledge of social media trends and best practices
- Strong written and verbal communication skills
Media Planner - Bachelor's degree in marketing, advertising, or related field
- Relevant work experience in media planning
- Familiarity with media planning tools and software
- Excellent analytical and negotiation skills
- Strong understanding of media channels and audience targeting
Copywriter - Bachelor's degree in communications, marketing, or related field
- Excellent writing and storytelling skills
- Creativity and ability to generate compelling copy
- Understanding of brand voice and messaging
- Attention to detail and ability to meet deadlines
Event Coordinator - Bachelor's degree in event management, marketing, or related field
- Relevant work experience in event coordination
- Strong organizational and multitasking skills
- Ability to work under pressure and meet deadlines
- Excellent communication and interpersonal skills
SEO Specialist - Bachelor's degree in marketing, computer science, or related field
- Proficiency in SEO strategies and techniques
- Knowledge of keyword research and analysis tools
- Analytical and problem-solving abilities
- Familiarity with website optimization and content management systems
Content Marketer - Bachelor's degree in marketing, communications, or related field
- Relevant work experience in content marketing
- Excellent writing and storytelling skills
- Understanding of content strategy and creation
- Knowledge of SEO and digital marketing trends
Public Relations Specialist - Bachelor's degree in public relations, communications, or related field
- Strong written and verbal communication skills
- Familiarity with PR strategies.


Experience Required to work in Marketing, Advertising & Pr Industry in Japan

  1. Entry-level positions: Some positions, such as marketing coordinator, advertising intern, or PR assistant, may be open to recent graduates or individuals with limited professional experience. These roles often serve as a starting point for individuals to gain practical experience and develop their skills in the field.

  2. Mid-level positions: Mid-level roles, such as marketing specialist, advertising account executive, or PR specialist, typically require a few years of relevant work experience. Employers may seek candidates who have demonstrated competence and knowledge in their specific area of expertise. This experience can be gained through internships, part-time jobs, or entry-level positions in the industry.

  3. Senior-level positions: Senior positions, including marketing manager, advertising manager, or PR manager, usually require a significant amount of experience in the respective field. Employers may look for candidates with a track record of successful campaigns, strategic planning, team management, and strong leadership skills. Typically, several years of experience in a similar role are expected.

  4. Specialized roles: Certain roles, such as digital marketing manager, SEO specialist, or market research analyst, often require specialized skills and expertise. Candidates for these positions may need a combination of relevant experience, industry certifications, and a strong understanding of specific tools, platforms, or methodologies.


Top Hiring Companies in Japan to International Candidates in Marketing, Advertising & Pr Industry

  1. Dentsu Inc.
  2. Hakuhodo Inc.
  3. McCann Worldgroup Japan
  4. TBWA\Hakuhodo
  5. ADK (Asatsu-DK)
  6. Ogilvy Japan
  7. Wunderman Thompson Japan
  8. Leo Burnett Japan
  9. Publicis Groupe Japan
  10. MullenLowe Group Japan
  11. Cheil Worldwide Japan
  12. Grey Group Japan
  13. Havas Group Japan
  14. Saatchi & Saatchi Japan
  15. Accenture Interactive Japan
  16. Edelman Japan
  17. Weber Shandwick Japan
  18. FleishmanHillard Japan
  19. R/GA Tokyo
  20. Isobar Japan

CV and Resume Format to apply for the Marketing, Advertising & Pr Jobs in Japan

  1. Personal Information:

    • Include your full name, contact information (phone number, email address), and your current location. It's not necessary to include a photo unless specifically requested.
  2. Career Objective or Summary Statement:

    • Provide a brief overview of your career goals and highlight your relevant skills and experience.
  3. Professional Experience:

    • Start with your most recent position and list your work experience in reverse chronological order.
    • Include the company name, job title, employment dates, and a brief description of your responsibilities and achievements.
    • Emphasize results-oriented accomplishments and quantifiable achievements whenever possible.
    • Use action verbs and specific examples to demonstrate your skills and contributions.
  4. Education:

    • Include your educational background, starting with your highest degree.
    • State the name of the institution, degree earned, major or field of study, and graduation year.
  5. Skills:

    • Highlight your relevant skills in areas such as marketing strategies, digital marketing, advertising campaign management, market research, public relations, social media management, and language proficiency.
    • Mention any certifications or additional training related to marketing, advertising, or public relations.
  6. Language Proficiency:

    • Clearly indicate your language proficiency, especially in Japanese and English.
    • Specify your level of proficiency using standardized scales like JLPT (Japanese Language Proficiency Test) or CEFR (Common European Framework of Reference for Languages).
  7. Additional Sections:

    • Consider including sections such as professional affiliations, volunteer experience, relevant projects, or publications, if applicable.
    • Demonstrate any leadership roles, involvement in industry associations, or participation in relevant conferences or workshops.
  8. Formatting and Length:

    • Keep your CV or resume concise, ideally one to two pages in length.
    • Use a clean and professional format with clear headings and bullet points.
    • Use a consistent font and font size throughout the document for easy readability.
    • Ensure proper grammar, spelling, and punctuation


Step by Step about How to apply Marketing, Advertising & Pr Jobs in Japan

  1. Research the Job Market:

    • Familiarize yourself with the job market in Japan, including industry trends, popular companies, and job requirements.
    • Explore online job portals, company websites, and professional networks to find job openings in your desired field.
  2. Refine Your Job Search:

    • Narrow down your job search based on your skills, experience, and career goals.
    • Use keywords related to marketing, advertising, and public relations to find relevant job listings.
    • Consider networking with industry professionals, attending job fairs, or contacting recruitment agencies for potential opportunities.
  3. Tailor Your Application Materials:

    • Update your CV or resume to highlight your relevant skills, experience, and achievements.
    • Customize your cover letter for each application, addressing the specific job requirements and company culture.
    • Translate your application materials into Japanese if required, ensuring accuracy and clarity.
  4. Prepare Supporting Documents:

    • Gather any additional documents that may be required, such as academic transcripts, certifications, or portfolios.
    • If you have references, inform them in advance and provide their contact details.
  5. Submit Your Application:

    • Follow the application instructions provided in the job listing.
    • Submit your application materials through the designated method, which can be an online application form, email, or postal mail.
    • Pay attention to application deadlines and submit your materials ahead of time.
  6. Follow Up:

    • If you haven't received a response within a reasonable time, consider sending a polite follow-up email to inquire about the status of your application.
    • Be patient, as the hiring process in Japan can take some time.
  7. Prepare for Interviews:

    • If shortlisted, you may be invited for an interview. Research the company, its culture, and the position you applied for.
    • Prepare answers to common interview questions and practice your communication skills.
    • Dress professionally for the interview and arrive on time.
  8. Attend Interviews:

    • During the interview, showcase your skills, experiences, and cultural adaptability.
    • Demonstrate your knowledge of the Japanese market and your enthusiasm for the role.
    • Be prepared to answer questions about your previous work, problem-solving abilities, and your understanding of Japanese business customs.
  9. Follow-Up after Interviews:

    • Send a thank-you email or note to the interviewers to express your appreciation for their time.
    • If you don't receive a response within the expected timeframe, consider following up to inquire about the hiring decision.
  10. Negotiate and Accept an Offer:

    • If you receive a job offer, carefully review the terms and conditions, including salary, benefits, and working conditions.
    • If necessary, negotiate the offer respectfully and professionally.
    • Once you are satisfied with the offer, formally accept the position in writing.


Our Partners