Marketing, advertising & pr Jobs in Uae Apply Now

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Why Work in the Marketing, Advertising & PR Industry in UAE


1. Strategic Global Hub

The UAE—particularly Dubai and Abu Dhabi—is a central business hub connecting the East and West. This makes it a prime location for international campaigns, regional headquarters, and brand launches targeting the Middle East, Africa, and South Asia (MEASA) region.

2. High Demand for Talent

With the UAE’s continued investment in diversifying its economy beyond oil, industries like retail, hospitality, real estate, technology, and tourism rely heavily on marketing and PR to reach local and global audiences. This drives a constant demand for skilled professionals in digital marketing, brand management, media planning, and corporate communications.

3. Tax-Free Income and Competitive Salaries

One of the most attractive aspects of working in the UAE is the tax-free income. Marketing professionals often enjoy competitive packages, especially those with digital expertise or international experience.

4. Exposure to Global Brands and Agencies

The UAE is home to regional offices of major international marketing and advertising agencies such as Ogilvy, BBDO, WPP, and Publicis. Professionals often get the chance to work on high-profile campaigns for global brands across sectors like automotive, fashion, tech, and finance.

5. Innovation-Driven Market

UAE businesses are early adopters of digital transformation, AI, influencer marketing, and experiential branding. This makes it an exciting place for creative thinkers and tech-savvy marketers who want to be at the forefront of industry trends.

6. Diverse Workforce and Multicultural Environment

The UAE’s workforce is incredibly diverse, with professionals from all over the world. This multicultural environment enriches collaboration, creativity, and offers unique insight into cross-cultural consumer behavior.

7. Government and Mega Events Support

The UAE government actively supports marketing-driven initiatives through major global events like Expo 2020, COP28, Dubai Shopping Festival, and cultural campaigns. These large-scale platforms generate significant opportunities in event marketing, PR, and experiential branding.

8. Networking and Career Development Opportunities

The country hosts numerous industry events, conferences, and award shows such as the Dubai Lynx, STEP Conference, and PRCA MENA Awards. These provide excellent opportunities for professional growth, learning, and networking.


Creative Marketing, Advertising & PR in UAE for International Candidates


Why the UAE Is a Creative Hub

1. Diverse and Cosmopolitan Market

2. Regional Headquarters for Global Agencies

3. Thriving Freelance & Gig Market


What Makes It Ideal for International Professionals

1. International Projects & High-Profile Campaigns

2. Tax-Free Salary and Perks

3. English as the Business Language


Creative Roles in High Demand

Role

Why It’s in Demand

Digital Marketing Specialists

With a focus on performance marketing, SEO/SEM, and social media ROI.

Creative Directors

Needed to lead high-stakes regional campaigns with multicultural relevance.

Content Strategists & Copywriters

For multilingual campaigns and storytelling tailored to diverse audiences.

PR & Media Relations Managers

Especially in tech, tourism, luxury, and government sectors.

Influencer Marketing Managers

The region’s influencer economy is thriving, particularly on Instagram and TikTok


Visa & Work Permit Process


Types of Marketing, Advertising & PR Jobs in UAE


Marketing Jobs

Job Title

Description

Marketing Manager

Oversees overall marketing strategy, campaign planning, and budget allocation.

Digital Marketing Specialist

Focuses on SEO, SEM, social media, email marketing, and analytics. High demand in the UAE’s digital-first market.

Brand Manager

Develops and maintains brand identity, positioning, and messaging across all channels.

Content Marketing Manager

Creates and manages content strategies, including blogs, videos, and social media.

Product Marketing Manager

Aligns product launches with market needs and manages GTM (go-to-market) strategies.

Performance Marketing Analyst

Specializes in data-driven advertising (PPC, Google Ads, social ad campaigns) with measurable KPIs.

Marketing Executive / Coordinator

Supports campaign execution, vendor coordination, and event planning. Ideal entry-level role.


Advertising Jobs

Job Title

Description

Creative Director

Leads the conceptual development of advertising campaigns, guiding designers, copywriters, and art directors.

Art Director

Oversees visual components of campaigns, including branding, layout, and design.

Copywriter

Crafts compelling copy for ads, websites, taglines, and digital campaigns. Bilingual (Arabic/English) copywriters are in high demand.

Media Planner / Buyer

Plans and purchases media space across digital, TV, print, OOH (out-of-home), and more.

Account Manager

Acts as a liaison between the client and agency, ensuring project alignment and client satisfaction.

Graphic Designer / Motion Designer

Creates visuals and animated content for multi-platform advertising. Motion graphics are particularly popular in the UAE.


Public Relations (PR) Jobs

Job Title

Description

PR Manager / Consultant

Develops and manages media strategies, press relations, and corporate communication.

Corporate Communications Manager

Handles internal and external messaging, executive comms, and crisis communication.

Media Relations Executive

Builds relationships with journalists and media outlets, drafts press releases, and secures coverage.

Public Affairs Specialist

Often found in government and semi-government entities—manages stakeholder engagement and policy communication.

Event & Sponsorship Manager

Organizes brand events, press conferences, and sponsorship deals—essential in tourism and hospitality sectors.

Influencer & KOL Manager

Manages influencer partnerships, content collaboration, and brand ambassadorships.


Specialist & Emerging Roles

Job Title

Description

Social Media Manager

Curates content, plans calendars, runs paid social campaigns, and engages with followers across platforms.

Marketing Automation Specialist

Implements CRM and automation tools like HubSpot, Salesforce, and Mailchimp.

UX Writer / Experience Designer

Focuses on writing copy that enhances the user experience in apps and websites.

Data Analyst / Marketing Insights Manager

Uses data to guide strategy, optimize performance, and measure ROI.

Employer Branding Specialist

Promotes a company’s reputation as an employer through digital storytelling and PR.

Sustainability or ESG Communications Manager

In demand as UAE companies focus on sustainability and COP28 legacy initiatives.


Average Salary of Top 20 Job Profile of Marketing, Advertising & PR Industry in UAE
 

Job Title

AED

USD

INR

Marketing Director

45,000

12,260

1,012,500

Digital Marketing Manager

25,000

6,810

562,500

Brand Manager

28,000

7,630

630,000

Performance Marketing Specialist

22,000

6,000

495,000

Social Media Manager

18,000

4,900

405,000

SEO/SEM Specialist

15,000

4,090

337,500

Content Marketing Manager

20,000

5,450

450,000

Marketing Executive

12,000

3,270

270,000

Marketing Analyst

16,000

4,360

360,000

Creative Director

40,000

10,900

900,000

Art Director

25,000

6,810

562,500

Copywriter

14,000

3,810

315,000

Media Planner/Buyer

16,000

4,360

360,000

Account Manager (Agency)

18,000

4,900

405,000

PR Manager

22,000

6,000

495,000

Corporate Communications Manager

28,000

7,630

630,000

Event & Sponsorship Manager

24,000

6,540

540,000

Influencer Marketing Manager

20,000

5,450

450,000

Marketing Automation Specialist

21,000

5,720

472,500

Data/Insights Analyst

23,000

6,270

517,500


Job Eligibility to Work in Marketing, Advertising & PR Industry in UAE for International Job Applicants.


1. Work Visa & Sponsorship

Visa Type

Description

Employment Visa

Most common; issued by companies hiring full-time employees. Valid for 2 years (renewable).

Freelance Visa

Available through free zones (e.g., Dubai Media City, TwoFour54). Suitable for independent professionals.

Golden Visa

Long-term residency for highly skilled professionals with exceptional achievements or high salaries.

Remote Work Visa

For international remote workers who want to live in the UAE while working for an overseas employer.


2. Educational Requirements

Role Level

Typical Requirements

Entry-Level

Bachelor’s degree in marketing, business, communications, media, or related fields.

Mid-Level & Managerial

Bachelor’s + 4–8 years of relevant experience. Master’s/MBA is preferred for senior roles.

Creative Roles

Portfolio is key. Degree in design, media, fine arts, or communication is common but not mandatory.


3. Language & Communication Skills


4. Relevant Experience

Industry Segment

Experience Favored

Digital Marketing & E-commerce

Google Analytics, SEO, SEM, paid ads, social media.

Luxury, Real Estate, Retail

Brand marketing, influencer campaigns, PR management.

Tech & Startups

Growth marketing, automation, content strategy.

Agencies

Campaign management, client servicing, storytelling, pitching.


5. Documents Required

Document

Notes

Passport

Must be valid for at least 6 months.

Educational Certificates

May need attestation from UAE embassy.

CV / Portfolio

Highlight region-specific and multicultural experience.

Job Offer Letter

Required for visa processing.

Passport Photos

White background; UAE-specific photo size.

Medical Fitness Test

Conducted after arriving in UAE for visa stamping.

Police Clearance (sometimes)

From your home country or country of last residence.


6. Soft Skills That Matter in UAE


7. Free Zones for Freelance Opportunities

Free Zone

Location

Industries

Dubai Media City (DMC)

Dubai

Marketing, PR, content, production

TwoFour54

Abu Dhabi

Media, film, advertising

RAKEZ / Fujairah Creative City

RAK / Fujairah

Cost-effective freelance licenses

Dubai Design District (d3)

Dubai

Creative, design, branding


General Roles and Responsibilities in Marketing, Advertising & PR Jobs in UAE with 20 Job Profiles
 

Job Title

General Roles & Responsibilities

Marketing Manager

Develops marketing strategies, oversees campaigns, manages budgets, coordinates with sales and creative teams.

Digital Marketing Manager

Leads SEO/SEM, PPC, email, social media, and display campaigns; tracks performance metrics and optimizes digital spend.

Brand Manager

Manages brand positioning, identity, tone, and consistency across channels; oversees product or service campaigns.

Social Media Manager

Manages brand presence on platforms (Instagram, TikTok, LinkedIn); plans content calendars and handles community engagement.

Performance Marketing Specialist

Plans and executes ROI-driven ad campaigns using Google Ads, Meta Ads, programmatic tools; tracks KPIs like CTR, CPC.

Content Marketing Manager

Creates and manages content strategies for blogs, emails, whitepapers, and video; aligns with SEO and brand goals.

Marketing Executive

Supports campaign execution, event planning, vendor coordination, and marketing communications. Entry-level.

Marketing Analyst

Analyzes market trends, consumer data, and campaign results; provides actionable insights and reports to leadership.

Creative Director

Guides creative vision for campaigns, oversees teams of designers and copywriters; presents ideas to clients or management.

Art Director

Designs visual layouts for ads, digital content, OOH and print media; collaborates with photographers, stylists, and editors.

Copywriter

Writes engaging and brand-aligned content for ads, taglines, websites, and social media. Bilingual skills (Arabic/English) are a plus.

Media Planner/Buyer

Plans and books ad space across media channels; negotiates rates and ensures campaigns hit target audiences effectively.

Account Manager (Agency)

Serves as liaison between client and creative teams; manages timelines, budgets, and campaign deliverables.

PR Manager

Develops PR strategies, drafts press releases, builds media relationships, and handles crisis communication.

Corporate Communications Manager

Crafts internal and external messaging, oversees company reputation, manages executive communications.

Event & Sponsorship Manager

Plans corporate events, product launches, sponsorship activations; coordinates logistics and partnerships.

Influencer Marketing Manager

Identifies, negotiates with, and manages influencers and KOLs; tracks engagement and ROI of collaborations.

Marketing Automation Specialist

Implements and manages CRM, email marketing, lead nurturing tools like HubSpot, Salesforce, Marketo.

Data/Insights Analyst

Interprets consumer data and campaign metrics; creates dashboards and recommends data-backed strategies.

UX Writer / Content Strategist

Creates user-centered content for websites and apps; ensures consistency and clarity in digital copy.


General Job Eligibility to work in Marketing, Advertising & PR Industry in UAE with 20 Job Profiles
 

Job Title

Education

Experience

Language Skills

Visa Eligibility

Marketing Manager

Bachelor’s in Marketing, Business

5–8 years

English (Arabic is a plus)

Employment visa via company

Digital Marketing Manager

Bachelor’s in Digital Marketing, IT, Business

5–7 years + certifications (Google Ads, SEO)

English

Employment/Freelance visa

Brand Manager

Bachelor’s in Marketing/Branding

4–6 years in brand roles

English; Arabic preferred

Employment visa

Social Media Manager

Bachelor’s in Media, Communications

3–5 years + portfolio

English; Arabic is useful

Employment or freelance

Performance Marketing Specialist

Bachelor’s in Marketing, Analytics, or IT

3–6 years + PPC, analytics tools

English

Employment visa

Content Marketing Manager

Bachelor’s in Journalism, Communications

4–6 years + strong writing portfolio

English; Arabic is a plus

Employment visa

Marketing Executive

Bachelor’s degree in Marketing or related field

1–3 years

English

Employment visa

Marketing Analyst

Bachelor’s in Statistics, Marketing, or Business

2–4 years + analytics tools

English

Employment visa

Creative Director

Degree in Design, Communication, or Fine Arts

8–12 years + agency background

English; Arabic preferred for GCC clients

Employment visa

Art Director

Degree in Graphic Design or Visual Arts

5–8 years + Adobe Suite, creative tools

English

Employment visa

Copywriter

Degree in English, Journalism, or Communications

3–5 years + portfolio

English (Arabic fluency adds value)

Employment/freelance visa

Media Planner/Buyer

Bachelor’s in Advertising, Media, Marketing

3–6 years

English

Employment visa

Account Manager (Agency)

Bachelor’s in Marketing, Business, or Comms

3–5 years in agency roles

English (client-facing role)

Employment visa

PR Manager

Degree in PR, Communications, Journalism

5–7 years + media relationships

English; Arabic a major advantage

Employment visa

Corporate Communications Manager

Degree in Communications, PR, or Business

6–8 years

English (formal writing); Arabic for govt roles

Employment visa

Event & Sponsorship Manager

Degree in Marketing, Event Management

4–6 years in events or hospitality

English

Employment visa

Influencer Marketing Manager

Degree in Marketing, PR, or Media

3–5 years + influencer campaign experience

English; Arabic a plus

Employment/freelance visa

Marketing Automation Specialist

Degree in Marketing, IT, or Business

3–6 years + CRM (HubSpot, Salesforce)

English

Employment visa

Data/Insights Analyst

Degree in Data Science, Statistics, Marketing

2–5 years + data tools (Excel, Power BI)

English

Employment visa

UX Writer / Content Strategist

Degree in Communication, UX, or Design

3–5 years + UX/copywriting samples

English

Employment or freelance visa


Experience Required to work in Marketing, Advertising & PR Industry in UAE
 

Role

Minimum Experience Required

Preferred Background

Marketing Manager

5–8 years

Campaign leadership, budgeting, digital strategy

Digital Marketing Manager

4–7 years

SEO, PPC, CRM, performance marketing

Brand Manager

4–6 years

Brand development, ATL/BTL, competitor analysis

Social Media Manager

3–5 years

Content creation, platform strategy, influencer engagement

Content Marketing Manager

4–6 years

Content strategy, SEO writing, editorial planning

Performance Marketing Specialist

3–6 years

Paid media, ad platforms (Meta, Google), ROAS tracking

Creative Director

10+ years

Agency experience, client pitches, full campaign ideation

Art Director

5–8 years

Visual design, branding, creative team leadership

Copywriter

2–5 years

Ad copy, web writing, campaign messaging

PR Manager

5–7 years

Media relations, press release writing, crisis handling

Corporate Communications Manager

6–8 years

Internal/external comms, corporate storytelling

Marketing Analyst

2–4 years

Reporting tools, consumer insight, dashboards

Event & Sponsorship Manager

4–6 years

Event planning, logistics, vendor coordination

Influencer Marketing Manager

3–5 years

Influencer campaigns, ROI analysis, platform knowledge

Media Planner/Buyer

3–5 years

Media booking, ad networks, rate negotiation

Account Manager (Agency)

3–5 years

Client servicing, project delivery, multitasking

UX Writer/Content Strategist

3–5 years

UX copy, content journeys, UI collaboration

Marketing Automation Specialist

3–6 years

CRM platforms (HubSpot, Salesforce), workflows

Data/Insights Analyst

2–5 years

BI tools (Power BI, Tableau), campaign analysis

Marketing Executive

0–2 years

Basic campaign support, admin tasks, reporting


Top Hiring Companies in UAE of International Candidates in Marketing, Advertising & PR Industry
 

Category

Company Name

What They Do

Why They Hire International Talent

🏢 Global Advertising Agencies

Ogilvy MENA

Full-service ad agency (branding, PR, digital)

Regional HQ in Dubai; hires expats for global campaigns

 

BBDO Middle East

Creative & strategic advertising

Multinational clients; prefers diverse, creative teams

 

Leo Burnett

Advertising & brand strategy

Strong presence in Dubai with global campaigns

 

TBWA\RAAD

Disruption-based creative agency

Known for bold campaigns and multicultural hiring

 

FP7 McCann

Regional creative agency under McCann

Heavy focus on real estate, auto, retail sectors

📰 PR & Communications Agencies

Edelman UAE

Global PR & digital communications firm

Hires for corporate comms, crisis PR, digital strategy

 

Weber Shandwick MENA

Strategic PR & media relations

Strong in public affairs and crisis management

 

ASDA’A BCW

Leading PR firm in the Middle East

Recruits bilingual (Arabic/English) talent, often expats

🛍️ Retail & E-Commerce Brands

Majid Al Futtaim

Operates malls, Carrefour, lifestyle brands

In-house marketing and digital teams

 

Chalhoub Group

Luxury retail group (e.g. Dior, LVMH)

Frequently hires global marketers and PR professionals

 

Namshi / Noon / Amazon UAE

E-commerce giants

Digital marketing and performance roles for expats

🏢 Tech & Digital Companies

Careem (Uber-owned)

Tech startup, mobility and delivery

Strong content, social, and PR teams; hires globally

 

Talabat

Food delivery and tech-driven marketing

Data-driven marketing, CRM, influencer hiring

 

Bayut / Dubizzle / Property Finder

Real estate portals

SEO, digital strategy, and UX content roles available

🏨 Hospitality & Tourism

Emirates Airlines

Global airline with in-house brand and PR team

Creative, branding, and global campaign management

 

Jumeirah Group

Luxury hotels & resorts

Hires expats for branding, digital, and PR roles

 

Dubai Tourism (DET)

Government entity promoting tourism

Large-scale global campaigns; multilingual team

🏛️ Free Zones / Government-Backed

TwoFour54 (Abu Dhabi)

Media free zone & content hub

Supports freelancers & media talent from abroad

 

Dubai Media City (DMC)

Creative business cluster

Home to hundreds of marketing and comms firms

 

Expo City / COP28 / Government Comms Office

Event-driven PR, sustainability branding

Frequently hires international contractors for mega-events


Why These Companies Hire International Talent:


Marketing, Advertising & PR Jobs in UAE, Job Profiles with Salary, Job Requirements, Top Hiring Companies, General Roles and Responsibilities
 

Job Title

Avg. Salary (AED)

General Requirements

Top Hiring Companies

Roles & Responsibilities

Marketing Manager

25,000–35,000

Bachelor’s in Marketing; 5–8 yrs exp; digital skills

Majid Al Futtaim, Emirates, Chalhoub

Lead campaigns, manage teams, allocate budgets, report on ROI

Digital Marketing Manager

22,000–30,000

SEO/SEM, Google Ads certified; 5+ yrs exp

Amazon UAE, Noon, Talabat, Careem

Manage performance campaigns, digital media buying, analytics

Brand Manager

24,000–32,000

Brand strategy exp, market research skills; 4–6 yrs

Nestlé, Unilever, P&G, Chalhoub Group

Develop brand identity, lead go-to-market strategy, monitor positioning

Social Media Manager

15,000–20,000

Platform expertise (IG, TikTok); 3–5 yrs exp

Namshi, Landmark Group, Jumeirah Group

Plan content, schedule posts, manage community, monitor trends

Performance Marketing Specialist

18,000–25,000

PPC, ROAS tracking, Meta Ads, 3–6 yrs exp

Noon, Property Finder, Careem

Run paid ad campaigns, optimize performance, analyze conversion data

Content Marketing Manager

20,000–26,000

Journalism/Comms degree, 4+ yrs exp, SEO skills

Hub71, Etihad, Dubai Tourism

Plan editorial calendars, write SEO content, supervise creators

PR Manager

22,000–30,000

Media relations, crisis PR exp, 5–7 yrs

Edelman, ASDA’A BCW, Emirates

Write press releases, manage media, handle public messaging

Corporate Communications Manager

26,000–32,000

English/Arabic writing, 6+ yrs exp

Dubai Holding, DP World, Mubadala

Manage internal/external messaging, coordinate with media and C-suite

Creative Director

35,000–50,000

10+ yrs in creative, strong portfolio

Ogilvy, BBDO, Leo Burnett, TBWA\RAAD

Oversee creative vision, lead design/writing teams, pitch to clients

Art Director

25,000–35,000

Visual design tools (Adobe Suite); 5–8 yrs exp

Publicis, Memac Ogilvy, Impact BBDO

Design campaigns, develop layouts, supervise visual teams

Copywriter

12,000–18,000

Strong English/Arabic writing, 2–5 yrs exp

FP7 McCann, Weber Shandwick, Brandscape

Write copy for ads, websites, brochures, taglines

Account Manager (Agency)

18,000–24,000

Client-facing, project management, 3–5 yrs exp

Leo Burnett, TBWA, Horizon FCB

Coordinate with clients, brief creative team, deliver projects

Media Planner/Buyer

16,000–22,000

Media platforms, rate negotiation, 3+ yrs

Starcom, OMD UAE, Carat

Plan and purchase ad space, monitor ROI, negotiate rates

Influencer Marketing Manager

18,000–24,000

Influencer tools, campaign management, 3–5 yrs

ITP Live, Tiktok MENA, Namshi

Manage influencer partnerships, track engagement & conversions

Marketing Executive

10,000–14,000

Bachelor’s degree, 0–2 yrs exp, strong English

Local SMEs, Startups, Event firms

Assist with campaign execution, social posts, reporting


Visa Options for Marketing, Advertising & PR Jobs in UAE


1. Employment Visa (Sponsored by Employer)

Ideal For

Full-time professionals hired by companies/agencies

Who Issues It

Employer (private sector or free zone)

Validity

2 years (renewable)

Eligibility

Job offer + valid passport + attested degree

Pros

Most common visa type; includes medical insurance and labor rights

Industries

Advertising agencies, PR firms, in-house brand/marketing teams


2. Freelance Visa / Permit

Ideal For

Independent professionals in content, design, social media, PR

Who Issues It

Free zones like Dubai Media City, TwoFour54, RAKEZ

Validity

1–2 years (renewable)

Eligibility

Portfolio + relevant experience + freelance license

Cost (Est.)

AED 7,500–15,000/year including establishment card

Pros

Work independently for multiple clients; self-sponsored

Fields Covered

Copywriting, digital marketing, PR consulting, graphic design


3. Golden Visa (Long-term Residency – 10 Years)

Ideal For

Senior professionals, creative talent, high-salary earners

Who Issues It

UAE Government

Validity

10 years (renewable)

Eligibility

Salary ≥ AED 30,000/month or industry achievement (awards, leadership)

Pros

No need for employer sponsorship; family sponsorship included

Note

Often granted to marketing directors, media executives, and top creatives


4. Remote Work Visa (Virtual Working Program)

Ideal For

Foreign professionals working remotely for overseas employers

Who Issues It

Dubai Government (General Directorate of Residency and Foreigners Affairs)

Validity

1 year (renewable)

Eligibility

Proof of remote job + income ≥ USD 3,500/month

Pros

Live in Dubai, work remotely, access co-working spaces

Note

Not intended for job seekers or UAE-based employment


5. Green Visa (Mid-Level Professionals & Freelancers)

Ideal For

Mid-career professionals, freelancers, or partners

Who Issues It

UAE Government

Validity

5 years (renewable)

Eligibility

Salary ≥ AED 15,000/month, Bachelor's degree or equivalent

Pros

No company sponsor needed; flexible employment model

Target Users

Self-employed marketers, consultants, media freelancers

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