Job Description:
Job Description: Brand Storyteller Strategist – Content & Translation Job Industry, Perth
The Brand Storyteller Strategist in Perth is responsible for crafting compelling narratives that communicate a brand’s values, mission, and offerings in a cohesive and emotionally engaging manner. This role operates at the intersection of strategy and creativity, helping organisations shape their voice, personality, and presence across platforms. The strategist leads storytelling efforts by aligning messaging with audience expectations, market trends, and overarching business objectives.
Core responsibilities include developing and refining brand messaging frameworks, narrative guidelines, and content blueprints that inform all brand communications. The strategist works closely with marketing, design, and executive teams to embed storytelling into campaigns, websites, product launches, and internal communications. They ensure consistency across touchpoints, creating stories that resonate with audiences while reinforcing brand authenticity.
This role involves conducting audience research, competitor analysis, and internal brand audits to uncover unique value propositions and emotional triggers. Using these insights, the strategist shapes messaging that speaks to the target market’s desires and pain points. Their storytelling contributions support marketing campaigns, social media initiatives, and customer experience strategies, ensuring a unified voice across all mediums.
In Perth’s increasingly competitive and diverse business environment, the role plays a crucial part in differentiating brands in the minds of consumers. The strategist contributes to campaign ideation, storyboarding, and scriptwriting, supporting both short-term activation and long-term brand building. Their influence helps to shape how internal teams and external audiences perceive and interact with the brand.
This position is ideal for individuals who understand the power of storytelling in brand development. The role requires a blend of strategic thinking, emotional intelligence, and content planning expertise, helping organisations connect with audiences in meaningful, lasting ways.
Job Requirement:
Job Requirements: Brand Storyteller Strategist – Content & Translation Job Industry, Perth
The candidate must demonstrate strong storytelling and strategic communication skills, with the ability to craft brand narratives that are engaging, consistent, and aligned with business objectives. A deep understanding of brand positioning, audience segmentation, and message architecture is essential to ensure storytelling efforts are intentional and impactful.
Proficiency in narrative development, tone of voice documentation, and content strategy is required to guide marketing and communication teams. The strategist should have experience developing storytelling frameworks that can be applied across various content formats including web, social media, video, print, and internal communications. They must also be capable of adapting stories to different audiences while maintaining brand coherence.
Analytical and research skills are important for conducting brand audits, gathering audience insights, and identifying market gaps. The candidate should be comfortable synthesising complex information into clear, compelling narratives. This includes gathering input from stakeholders, understanding customer journeys, and aligning storytelling efforts with broader organisational goals.
Strong collaboration skills are needed to work cross-functionally with designers, marketers, leadership, and copywriters. The strategist should be able to clearly communicate brand messaging guidelines and ensure alignment across campaigns and content channels. Project management abilities are also necessary to oversee storytelling initiatives, meet deadlines, and manage multiple narratives simultaneously.
The ideal candidate will be creative, organised, and emotionally attuned to the needs and expectations of the audience. They should be able to craft stories that not only inform and persuade but also foster brand loyalty and emotional connection. Success in this role comes from translating strategic vision into language that captures attention and inspires trust.
