Job Description:
The Communications Manager Advisor in Perth’s nonprofit sector serves as a strategic partner in developing, refining, and enhancing the organisation’s external communications and public relations efforts. The role is advisory in nature, offering guidance on branding, media outreach, storytelling, and digital engagement to strengthen the organisation’s reputation and impact. Working closely with the executive team and communications staff, the advisor helps shape messaging that aligns with the nonprofit’s mission while resonating with diverse stakeholders including donors, community members, and media partners.
A central responsibility of this role is the evaluation and optimisation of existing communication strategies. The advisor conducts audits of communication materials, assesses audience engagement, and identifies gaps or inconsistencies in messaging. Based on these insights, they develop comprehensive plans to improve brand coherence, visibility, and audience reach. This may involve updating style guides, reworking core messaging, or streamlining content across platforms.
The Communications Manager Advisor plays a key role in media relations, helping the organisation build and maintain strong relationships with journalists, influencers, and public figures. They offer counsel on handling public statements, press releases, crisis communication, and interview preparation. By positioning the organisation as a credible and authoritative voice, the advisor helps secure positive media coverage and public trust.
Digital engagement is another important aspect of the role. The advisor evaluates website content, email campaigns, and social media channels to ensure effective online presence and performance. They may advise on SEO strategy, campaign timing, tone of voice, and cross-platform consistency. Analytics and user feedback are used to fine-tune content and optimise engagement over time.
Operating in Perth’s nonprofit sector, the Communications Manager Advisor must understand local cultural dynamics and the broader landscape of community engagement. A balance of strategic foresight, creative storytelling, and technical understanding is required to help the organisation communicate its mission clearly and powerfully to the public.
Job Requirement:
Applicants for the role of Communications Manager Advisor should possess strong strategic planning abilities, with a proven track record of shaping and guiding communication frameworks that align with mission-driven goals. The advisor must have the ability to assess current communications practices and recommend tailored solutions that enhance public engagement and brand consistency.
Exceptional writing, editing, and messaging skills are essential. The advisor must be capable of developing clear, persuasive, and mission-aligned content across formats including press releases, social media posts, website copy, and newsletters. They should also have the ability to critique and refine others' writing for clarity, tone, and alignment with organisational values and objectives.
A strong understanding of media dynamics is necessary. The advisor should be skilled in building media relationships, writing press materials, managing reputation, and advising on crisis communication strategies. Knowledge of how to position a nonprofit for media coverage and influence public perception plays a crucial part in this role. The ability to support interview prep and public speaking is also valuable.
Digital literacy is a key requirement. The advisor must be proficient in evaluating and advising on digital tools and platforms, including website content management, email marketing systems, and social media engagement. Familiarity with metrics such as open rates, engagement levels, and web traffic trends allows the advisor to make data-informed recommendations that improve digital outreach.
Finally, the Communications Manager Advisor must be values-driven and mission-aligned. They should demonstrate a deep understanding of the social impact sector and be passionate about empowering communities through effective storytelling. A collaborative approach, critical thinking, and cultural sensitivity will ensure that communications are authentic, ethical, and effective in advancing the organisation’s cause within Perth’s nonprofit environment.
