Job Description:
The Social Media Manager Officer in Perth oversees the implementation and enhancement of the brand’s social media strategy across multiple digital platforms, with the goal of increasing engagement, growing brand presence, and driving traffic to the e-commerce site. This role combines creative planning, campaign execution, and data analysis to ensure the brand’s messaging remains dynamic, consistent, and aligned with the company’s growth objectives.
Key responsibilities include planning and scheduling content across platforms such as Instagram, Facebook, TikTok, YouTube, LinkedIn, and X. The officer collaborates with the creative team to generate original and curated content that reflects current trends, product promotions, and seasonal campaigns. They are also responsible for community management—responding to comments, moderating discussions, and ensuring customer interactions are addressed with professionalism and brand voice.
In this role, the officer contributes to both organic and paid social media campaigns by writing compelling captions, researching effective hashtags, and analysing post timing to maximise reach and engagement. The officer also works with influencers and brand ambassadors, coordinating collaborations and tracking their impact on visibility and sales.
Monitoring performance metrics is another vital function. The officer gathers data related to engagement, reach, follower growth, and referral traffic, providing weekly and monthly reports to guide future strategies. Their input directly supports marketing goals, contributing to customer acquisition and improved user interaction across all touchpoints.
In Perth’s increasingly competitive e-commerce market, the Social Media Manager Officer helps position the brand as a relevant, engaging, and trusted presence online. Their ability to craft timely messages and interact meaningfully with the community supports strong customer relationships and digital brand equity.
Job Requirement:
This role requires a hands-on understanding of social media ecosystems, publishing tools, and engagement strategies. The candidate must be skilled in using tools like Meta Business Suite, Canva, TikTok Creator Center, Hootsuite, or Buffer to design and schedule content while maintaining a unified brand voice across platforms.
Creativity and a strong visual sense are essential to develop compelling content that resonates with target audiences. The officer should possess excellent copywriting skills and be capable of crafting captions, promotional posts, and campaign narratives that are informative and persuasive. Attention to detail is critical for maintaining consistency in tone, branding, and formatting.
Analytical skills are vital for interpreting performance data. The officer should be comfortable reviewing engagement rates, reach statistics, referral traffic, and video performance insights. These metrics will inform ongoing strategy improvements and help align social efforts with broader marketing KPIs. Familiarity with UTM tracking and audience targeting is also beneficial.
The ability to engage communities in real-time is key. The officer must manage DMs, respond to comments, and handle complaints or queries quickly and diplomatically. They should also stay up to date with emerging trends, platform algorithm changes, and cultural moments that can be leveraged for engagement.
The ideal candidate is highly collaborative, culturally aware, and passionate about building brand loyalty through social storytelling. In Perth’s evolving e-commerce space, the Social Media Manager Officer plays a crucial role in driving brand visibility, fostering customer relationships, and amplifying digital campaign success through strategic content delivery.
