Job Description: The Advertising Account Executive position in Riyadh, Saudi Arabia, offers an exciting opportunity in the Marketing, Advertising & PR industry. As an Advertising Account Executive, you will be responsible for managing client accounts and overseeing the execution of advertising campaigns. Your primary goal will be to build strong client relationships, develop effective advertising strategies, and ensure the successful delivery of campaigns. The job description includes the following responsibilities: Client Management: Serve as the main point of contact for assigned clients. Understand their marketing objectives, business goals, and target audience. Maintain regular communication to gather client requirements and provide updates on campaign progress. Advertising Strategy: Collaborate with clients and internal teams to develop advertising strategies that align with the client's goals. Conduct market research and competitor analysis to identify target markets, consumer trends, and opportunities. Campaign Planning and Execution: Develop comprehensive advertising campaign plans, including budget allocation, media selection, and creative execution. Coordinate with creative teams, media planners, and production teams to ensure the timely implementation of campaigns. Relationship Building: Cultivate strong relationships with clients by providing exceptional customer service and building trust. Understand client needs and proactively identify opportunities for upselling or cross-selling additional services. Campaign Performance Analysis: Monitor and evaluate the effectiveness of advertising campaigns. Analyze campaign performance data, metrics, and KPIs to provide insights and recommendations for campaign optimization. Budget Management: Responsible for managing advertising budgets and ensuring efficient allocation of resources. Track campaign expenses, negotiate rates with vendors, and ensure cost-effectiveness. Market Trends and Industry Knowledge: Stay updated with the latest industry trends, consumer behavior, and emerging advertising platforms. Provide clients with strategic recommendations based on market insights.
Job Requirement: Qualifications and Skills: Bachelor's degree in Marketing, Advertising, Business, or a related field. Proven experience in advertising account management or a similar role. Strong understanding of advertising principles, campaign planning, and media buying. Excellent communication and interpersonal skills to effectively interact with clients and internal teams. Analytical mindset with the ability to interpret data and derive actionable insights. Strong organizational and time management skills to manage multiple client accounts and projects simultaneously. Proficiency in using advertising tools and software, such as Google Ads, social media advertising platforms, or campaign management systems. Creative thinking and problem-solving abilities to develop innovative advertising solutions. Familiarity with the Saudi Arabian advertising market and consumer preferences is advantageous. Fluency in English is required. Arabic language skills are a plus.
