Job Description:
The CRO (Conversion Rate Optimization) Analyst in Basel is responsible for analyzing user behavior, testing hypotheses, and implementing strategies to improve conversion rates across e-commerce websites. This role focuses on optimizing the digital user journey—from landing pages to checkout—to increase engagement, reduce friction, and boost sales. The analyst works closely with UX designers, developers, and marketers to identify performance bottlenecks and recommend changes based on data insights. Key responsibilities include creating and managing A/B and multivariate tests, analyzing funnel performance, heatmaps, and session replays, and reporting on test outcomes. The CRO Analyst uses tools like Google Optimize, Hotjar, Google Analytics, and Tag Manager to conduct thorough analyses. In Basel’s precision-focused business environment, this role plays a vital part in maximizing ROI from traffic acquisition efforts and improving customer satisfaction. The analyst also helps prioritize site enhancements and develops a roadmap of testing ideas that align with business goals. In Basel, this role is essential for e-commerce brands looking to drive measurable performance improvements through data-driven experimentation, hypothesis validation, and strategic insights into shopper behavior.
Job Requirement:
Proficiency with digital tools and platforms, such as Google Analytics, CRM systems, CMS, SEO tools, and marketing automation software
Excellent communication skills, both written and verbal, for collaboration across departments
Understanding of customer behavior, digital trends, and e-commerce user journeys
Experience managing digital campaigns across paid, owned, and earned media
Ability to work cross-functionally with design, product, IT, and logistics teams
Strong project management capabilities with attention to deadlines and budgets
Adaptability and flexibility in fast-paced, dynamic online retail environments
Fluency in English, with German or French as a plus depending on the location
Knowledge of the Swiss e-commerce landscape, including regional consumer expectations
Ability to stay up to date with evolving trends in online shopping and digital technologies
Familiarity with mobile commerce and omnichannel retail strategies
Problem-solving mindset with a focus on improving user experience and conversion rates
Self-motivated with a strong sense of ownership and attention to performance metrics
