Job Description:
Job Title: Attribution and Campaign Optimization Manager
Location: Florence, Italy
Industry: Marketing, Advertising & PR
Job Description:
We are looking for a motivated and skilled Attribution and Campaign Optimization Manager to join our team in Florence, Italy under the Marketing, Advertising & PR sector. In this role, you will be responsible for analyzing campaign performance across multiple touchpoints and improving the efficiency of our marketing efforts. The ideal candidate should have a strong understanding of attribution models, cross-channel tracking, and optimization techniques. Key duties include mapping customer journeys, assigning credit to marketing activities, developing reporting frameworks, and identifying optimization opportunities. You will also support strategic planning and follow all operational and safety procedures relevant to the role. This position requires attention to detail, good communication skills, and the ability to work both independently and within a team. Candidates should be enthusiastic, adaptable, and committed to delivering high-quality work in a dynamic environment. This is a unique opportunity to contribute to the growth of Marketing, Advertising & PR in Florence while gaining hands-on experience in a meaningful and practical role.
Job Requirement:
Job Title: Attribution and Campaign Optimization Manager
Location: Florence, Italy
Industry: Marketing, Advertising & PR
Job Requirements:
We are seeking a capable and enthusiastic individual for the role of Attribution and Campaign Optimization Manager in Florence, Italy under the Marketing, Advertising & PR sector. The ideal candidate should demonstrate a strong interest in data-driven marketing and a willingness to learn and adapt in a dynamic work environment. Key requirements include:
• Ability to implement and interpret multi-touch attribution models
• Strong attention to marketing funnel performance and efficiency metrics
• Willingness to collaborate across analytics, media, and creative teams
• Good knowledge of platforms like Google Analytics, Adobe Analytics, or HubSpot
• Basic understanding of marketing automation and ROI forecasting
This role suits individuals who are dependable, proactive, and eager to contribute to the success of our Marketing, Advertising & PR operations. On-the-job training and support will be provided as needed to ensure full integration into the role. We value dedication, reliability, and a strong work ethic, and we welcome applicants who are ready to make a positive impact in Florence.
