Job Description: We are seeking a skilled and dynamic Content Strategy Specialist to join our team in Dubai, UAE. As a Content Strategy Specialist in the Content & Translation industry, your primary responsibility will be to develop and execute effective content strategies to enhance brand visibility, engage target audiences, and drive business growth. Key Responsibilities: Content Strategy Development: Collaborate with cross-functional teams to develop comprehensive content strategies aligned with business objectives and target audience needs. Conduct research and analysis to identify content gaps, trends, and opportunities for content optimization and expansion. Audience Targeting: Understand the diverse target audience within the Content & Translation industry and create content strategies that resonate with their needs, preferences, and behaviors. Employ market segmentation techniques to identify key audience segments and tailor content accordingly. Content Creation and Management: Create high-quality, engaging, and impactful content across various channels, including websites, blogs, social media, and other digital platforms. Ensure consistency in brand messaging, tone, and style. Manage content calendars and collaborate with internal stakeholders to ensure timely delivery. SEO and Optimization: Utilize search engine optimization (SEO) techniques to enhance content visibility and organic traffic. Conduct keyword research, optimize content structure, and implement SEO best practices to improve search rankings and increase audience reach. Performance Tracking and Analysis: Monitor content performance using relevant metrics and analytics tools. Identify insights and trends to inform content strategy adjustments, improve engagement, and achieve business goals. Provide regular reports and recommendations to stakeholders. Cross-functional Collaboration: Work closely with the Translation team to ensure accurate and culturally appropriate content localization. Collaborate with designers, developers, and marketers to align content strategy with overall marketing initiatives and brand guidelines.
Job Requirement: Qualifications and Skills: Bachelor's degree in Marketing, Communications, Journalism, or a related field. Advanced degrees or certifications are a plus. Proven experience in content strategy development and execution, preferably within the Content & Translation industry. Strong understanding of digital marketing principles, SEO, and content management systems. Excellent writing and editing skills with a keen eye for detail and grammar. Proficiency in utilizing content management tools, analytics platforms, and SEO tools. Ability to work effectively in a fast-paced, deadline-driven environment. Creative thinking and problem-solving abilities. Strong communication and interpersonal skills. Fluency in English. Knowledge of additional languages is highly desirable.
