Job Description:
The Brand Strategy Manager in Mahboula leads the strategic direction of brand initiatives, including positioning, messaging, and long-term planning. You will shape how the brand is perceived in the market by conducting audience research, competitive reviews, and collaborating on campaign messaging frameworks.
Your responsibilities include creating brand guidelines, overseeing storytelling strategies, evaluating brand equity, and aligning internal stakeholders around strategic objectives. You will also manage branding during market expansion, mergers, or rebranding efforts.
Job Requirement:
Master’s degree in Marketing, Brand Management, or Business Strategy.
7+ years in branding or strategic planning roles.
Deep understanding of consumer behavior and brand equity models.
Strong communication, leadership, and project execution skills.
Experience with brand health tracking and research.
