Job Description:
The Programmatic Media Buyer in Salmiyah leads the execution of digital ad buying through automated platforms. You will be responsible for selecting platforms, defining bidding strategies, managing budgets, optimizing delivery, and ensuring the effectiveness of online advertising efforts.
Your role includes working with performance teams to define audiences, setting campaign parameters, integrating DMP data, collaborating with analytics to measure success, and ensuring alignment with brand strategy. You will also ensure compliance with privacy laws and platform-specific policies.
Job Requirement:
Bachelor’s degree in Marketing, Media Buying, or Advertising Technology.
4+ years of experience in programmatic ad operations.
In-depth knowledge of SSPs, DSPs, ad exchanges, and pixel tracking.
Experience with PMP, Open Auction, and Programmatic Direct.
Strong data interpretation and problem-solving capabilities.
