Job Description:
The Client Behavior Analyst investigates behavioral trends, preferences, and engagement patterns to help the business improve personalization, targeting, and customer satisfaction. Based in Dubai, this role gathers qualitative and quantitative data from multiple customer touchpoints—such as website usage, support interactions, and purchase histories—to develop insights that inform marketing, sales, and service strategies. Core tasks include analyzing segmentation models, running user behavior tests, conducting root cause analyses for drop-offs, and supporting personalization efforts across channels.
This role is ideal for someone who blends psychology, data analysis, and strategic thinking to better understand what drives client decisions and behaviors. The analyst also supports hypothesis-driven experimentation and works with UX, CX, and campaign teams to translate insights into measurable outcomes.
Job Requirement:
Bachelor’s degree in Behavioral Science, Marketing Analytics, or Data Psychology. 3+ years of experience in behavioral analytics or customer insight roles. Proficiency in analytical tools such as Google Analytics, Mixpanel, SQL, and A/B testing platforms. Strong storytelling and data visualization skills are essential. A deep understanding of user motivations and decision-making processes is critical.
