Job Description:
A Digital Marketing Manager in Bern is responsible for planning, implementing, and managing online marketing campaigns to drive traffic, engagement, and conversions. The role encompasses SEO, PPC, email marketing, social media, and content strategy. In Bern’s diverse business ecosystem—including public sector, IT, and commerce—the manager aligns digital tactics with organizational objectives. The role also includes analytics reporting, managing digital platforms, and collaborating with designers and developers to optimize the user experience. This position plays a critical role in enhancing brand visibility and achieving measurable marketing results in Bern’s digitally evolving marketplace.
Job Requirement:
Degree in Marketing, Digital Media, or a related field
Strong experience in managing digital marketing campaigns
Expertise in SEO/SEM, Google Analytics, and social media advertising
Proficiency with CMS platforms and marketing automation tools
Excellent content creation and strategic planning skills
Fluent in English and German; French is a plus
Experience analyzing marketing data and reporting KPIs
Strong understanding of digital trends and user behavior
Ability to manage multiple campaigns and deadlines simultaneously
Familiarity with the digital landscape in Bern is preferred
