Job Description: The Advertising Account Planner is a key role in the Marketing, Advertising & PR industry in Dubai, UAE. They are responsible for conducting thorough research, analyzing market data, and developing strategic advertising plans to meet client objectives. The job description includes the following key responsibilities: Market Research: Conduct extensive research to gather market insights, consumer behavior data, and competitive analysis. Identify target audiences, market trends, and opportunities for effective advertising strategies. Client Collaboration: Collaborate with clients to understand their business goals, target demographics, and advertising requirements. Establish strong relationships to effectively translate client objectives into actionable advertising strategies. Advertising Strategy: Develop comprehensive advertising strategies based on research findings and client requirements. Create compelling campaigns that align with client goals and effectively reach the target audience. Campaign Development: Work closely with creative teams to develop impactful advertising campaigns, including messaging, visuals, and media placements. Ensure the strategic alignment of campaign elements. Audience Segmentation: Utilize market research and consumer insights to identify and segment target audiences. Develop customer profiles and personas to tailor advertising messages and channels accordingly. Budget Allocation: Collaborate with the account management team to allocate advertising budgets effectively. Optimize budget utilization to maximize campaign reach and impact. Campaign Evaluation: Monitor and analyze campaign performance metrics to assess effectiveness and provide actionable insights. Make data-driven recommendations for campaign optimization and improvement. Client Presentations: Prepare and deliver persuasive presentations to clients, showcasing advertising strategies, research findings, and campaign recommendations. Engage in productive discussions and address client queries or concerns. Industry Awareness: Stay updated with industry trends, emerging technologies, and innovative advertising approaches. Share industry insights and best practices with clients and internal teams. Collaboration and Coordination: Work closely with cross-functional teams, including account executives, creative teams, and media planners, to ensure seamless campaign execution and client satisfaction.
Job Requirement: Requirements: Bachelor's degree in Marketing, Advertising, Business, or related field. Proven experience in advertising planning or account planning. Strong analytical and research skills. Excellent communication and presentation abilities. Strategic thinking and problem-solving mindset. Proficiency in using market research tools and analytics software. Knowledge of advertising principles and best practices. Familiarity with the local market and industry trends.
