Job Description: Summary: We are currently seeking a skilled PPC Specialist to join our team in Abu Dhabi, UAE. As a PPC Specialist, you will be responsible for managing and optimizing pay-per-click advertising campaigns to drive traffic, increase conversions, and maximize ROI. Your expertise in PPC strategies, keyword research, and campaign optimization will contribute to the success of our marketing, advertising, and PR initiatives. Key Responsibilities: PPC Campaign Management: Plan, execute, and monitor pay-per-click (PPC) campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms. Keyword Research: Conduct thorough keyword research and analysis to identify relevant keywords and phrases that align with campaign objectives and target audience. Ad Copy Creation: Develop compelling ad copy that attracts clicks and drives conversions, adhering to best practices and campaign goals. Landing Page Optimization: Collaborate with the web development and design teams to optimize landing pages for maximum conversion rates and user experience. Bid Management: Monitor and adjust bidding strategies to ensure cost-effective campaign performance and maximize return on ad spend (ROAS). Performance Tracking and Analysis: Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and provide actionable insights and recommendations for campaign optimization. A/B Testing: Conduct A/B testing of ad copy, landing pages, and other campaign elements to optimize performance and improve conversion rates. Competitor Analysis: Monitor competitor PPC activities, identify trends, and develop strategies to stay ahead in the market. Campaign Reporting: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders. Stay Updated: Keep up-to-date with industry trends, changes in PPC platforms, and new advertising opportunities to leverage in campaign planning and optimization.
Job Requirement: Qualifications: Bachelor's degree in Marketing, Advertising, Business Administration, or a related field. Proven experience as a PPC Specialist or similar role, with a focus on managing and optimizing PPC campaigns. Strong knowledge of PPC platforms, such as Google Ads, Bing Ads, and social media advertising platforms. Proficiency in keyword research tools and PPC management software. Analytical mindset with the ability to interpret data, analyze campaign performance, and provide actionable recommendations. Strong understanding of A/B testing methodologies and conversion rate optimization (CRO) techniques. Excellent communication and presentation skills, with the ability to effectively convey campaign strategies and insights to stakeholders. Strong organizational and time management skills to handle multiple campaigns and deadlines. Familiarity with the Abu Dhabi market and industry trends is a plus. Google Ads certifications or other relevant certifications are preferred.
