Job Description: Responsibilities: Develop and execute digital marketing strategies to drive online visibility, brand awareness, and customer engagement. Manage and optimize digital marketing campaigns across various platforms, including search engines, social media, and email marketing. Conduct keyword research and analysis to identify target keywords for search engine optimization (SEO) and paid advertising campaigns. Create and publish engaging content on websites, blogs, and social media platforms to attract and engage target audiences. Monitor website analytics and performance metrics to identify opportunities for optimization and improvement. Utilize data-driven insights to optimize digital marketing campaigns, including adjusting targeting, ad placements, and messaging. Collaborate with cross-functional teams, including sales and marketing, to align digital marketing efforts with overall business objectives. Stay updated on emerging digital marketing trends, tools, and best practices to ensure the adoption of innovative strategies. Monitor and respond to customer inquiries and comments on digital platforms in a timely and professional manner. Analyze and report on the performance of digital marketing campaigns, providing recommendations for continuous improvement.
Job Requirement: Requirements: Bachelor's degree in marketing, communications, or a related field. Proven experience in digital marketing, including SEO, social media, paid advertising, and content creation. Strong knowledge of digital marketing tools and platforms, such as Google Ads, Google Analytics, and social media management tools. Understanding of SEO best practices and experience with keyword research and optimization. Proficiency in content management systems (CMS) and email marketing platforms. Excellent written and verbal communication skills, with the ability to create compelling and engaging content. Analytical mindset, with the ability to interpret data and generate actionable insights. Strong organizational and project management skills, with the ability to manage multiple campaigns and priorities. Creative thinking and problem-solving abilities. Fluency in English; knowledge of Arabic is advantageous but not mandatory.
