Job Description:
The Live Marketing Campaign Manager is responsible for strategizing, executing, and overseeing real-time marketing campaigns that connect directly with audiences through live activations, digital streams, and on-the-ground brand events in Al Wakrah, Qatar. This role blends digital innovation with physical brand engagement to create dynamic, measurable experiences.
Key responsibilities include developing live campaign concepts, coordinating cross-functional teams, managing budgets, and ensuring timely execution. The manager integrates social media, influencer collaborations, and streaming platforms to amplify reach during live campaigns. They also analyze campaign performance using engagement metrics, social listening tools, and audience feedback to continuously improve live initiatives.
This role demands both strategic planning and operational excellence, requiring close collaboration with content creators, event producers, media planners, and digital teams. The Live Marketing Campaign Manager ensures brand messaging is consistently represented and emotionally resonant in fast-paced, real-time environments.
Job Requirement:
Education: Bachelor’s degree in Marketing, Communications, or Media Production.
Experience: 5+ years in experiential or live campaign management, with a focus on integrated marketing.
Skills:
Expertise in live event coordination and digital broadcasting.
Knowledge of audience engagement and real-time marketing tactics.
Familiarity with live-streaming tools and campaign analytics.
Strong leadership and crisis management capabilities.
Excellent communication and cross-team collaboration.
Language: Proficient in English; Arabic is a strong advantage.
Other Requirements:
Ability to work irregular hours during live campaign execution.
Strong knowledge of Qatari cultural and consumer preferences.
Tech-savvy with experience in audience polling, AR/VR, or interactive tools.
Ability to adapt quickly to on-the-ground or live digital campaign shifts.
